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The Psychology of Television (Routledge Communication Series), by John Condry
PDF Download The Psychology of Television (Routledge Communication Series), by John Condry
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This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
- Sales Rank: #3684417 in Books
- Brand: Brand: Routledge
- Published on: 1989-07-01
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .77" w x 5.98" l, 1.20 pounds
- Binding: Paperback
- 340 pages
- Used Book in Good Condition
Review
The reader is provided not with idle speculation about this contemporary social force but, rather, with a careful review of research from the classic work in the field....An excellent book for upper-level undergraduate students in child development and psychology, communications, and education. Because of its readable style, it is useful also to general readers concerned about television as a social force.
—CHOICE
Condry writes well, the graphic presentations are particularly illuminating, and the original work he presents is informative.
—Journalism Quarterly
...an important addition to our understanding of television.
—Communication Booknotes
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