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Managing the Design Factory, by Donald G. Reinertsen
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The man who launched a revolution in product development with his bestselling Developing Products in Half the Time is back with a new book that's also certain to be a classic. In Managing the Design Factory Donald G. Reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.
The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries.
Fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "There are no best practices," Reinertsen writes, "the idea of best practices is a seductive but dangerous trap." Unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations?
Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. Moreover, it is written with the clarity, precision, and humor that are Reinertsen's trademarks. He promises to challenge the thinking of anyone involved in product development.
- Sales Rank: #156092 in Books
- Brand: Brand: Simon n Schuster
- Published on: 1997-10-01
- Released on: 1997-10-01
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.00" w x 6.12" l, 1.02 pounds
- Binding: Hardcover
- 288 pages
- Used Book in Good Condition
Review
Warren S. Nix President and CEO, Lumonics Corporation This book is absolutely essential reading for product team leaders who must "do" rather than debate. I will require that all senior executives at Lumonics read this book.
Neil Hagglund Corporate Vice President and Director of Corporate Technology Planning, Motorola, Inc. A valuable and much needed view of the product development process. Engrossing and stimulating reading flill of excellent tools and firmly anchored on the basic reality of why we do product development -- to make a profit!
Art Lane General Manager, Hewlett-Packard Enterprise Storage Solutions Division At Hewlett-Packard we continuously strive to improve our product development methods, but too often only look internally for ideas. I would recommend this book because it impresses me as a source of sound, practical advice from Don's broad industry experience.
Kevin Sharer President and COO, Amgen Provides real world, usable advice and challenges managers to think about issues of enduring importance.
Robert T. Franzo Manager, Messaging and Digital Mobile Radio, Wireless Communications Products, IC Group, Lucent Technologies A compelling new model for profitable product development. Don Reinertsen reveals some of the best kept secrets to running a decision and profit based development process. This book will be a key resource for organizations using product development to compete in the competitive dynamic market we all encounter.
Dr. Paul Borrill Chief Scientist, Sun Microsystems A brilliant and unique perspective on the economic and business dimensions of product design. Reinertsen's insights into the human and economic dimensions of product design are outstanding.
From the Back Cover
The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries. Unlike other books that promote rules and rituals based on benchmarking "best practices", this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations? Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers.
About the Author
Donald G. Reinertsen is head of Reinertsen & Associates, a firm that specializes in new product development. He also teaches at the California Institute of Technology and has attracted a worldwide following among managers, designers, and engineers. He holds an engineering degree from Cornell and an MBA from Harvard. He and his family live in Redondo Beach, California.
Most helpful customer reviews
59 of 60 people found the following review helpful.
An invaluable guide
By Scott Wallace
I bought this and about five other books on product development. Without question, this was the best.
Reinertsen has an effective writing style that is engaging and informative. His examples are relevant and illustrative; even when not immediately on point with my business, they helped me to understand a concept.
The book builds on some fairly simple - but enormously powerful - tools including basic financial modeling and queuing theory. Reinertsen explains why the tools are relevant and how to employ them across a spectrum of businesses. He then uses the tools to substantiate some remarkable product development concepts that he presents later in the book.
The book is - thankfully - devoid of pithy phrases and buzz words. It teaches methods and ways of thinking. It doesn't profess answers, but it has driven an enormous amount of our product planning and product development efforts.
I haven't found a better book on the subject.
20 of 20 people found the following review helpful.
The first book I recommend on new product development.
By David Walden
Over years of working to improve the process of new product development in organizations with which I have been associated, I have read many books on new product development and reducing cycle time of new product development. I regularly am also asked about these topics in college and executive courses I teach. There is no single book that completely covers these topics. However, if you only have time to read one book, I think Reinertsen's book is the one to start with. It is a real eye opener. Many profound(!) and extraordinarily productive concepts and methods are presented in a reasonably sized, easy to understand volume. You won't go wrong in buying it.
16 of 16 people found the following review helpful.
Real thinking and action tools you can use
By Doktor Octo
If you're looking for a book to arm you with the latest buzzwords and easy answers, this is not for you. If you're looking for a useful framework for thinking about product design and tools for applying principles, this is an excellent buy. This book is clearly written, well-organized, and full of useful information.
Unlike many management books, it's not 20 pages of information stretched out to 200 pages in order to make a book. Also, unlike most product development books, this book is of great value not just to product managers and designers, but would be a great read for financial managers and marketing managers. A manufacturing manager reading this book will smile with satisfaction at seeing common modern manufacturing principles well applied to the design realm.
The only weak points I can think of are: 1) That it may be useful for the author to break out case studies rather than keeping them in the same typeface intermingled with the rest of the text. 2) No real advice is given on how to overcome real-world resistance to these ideas. Some sage advice on how to introduce these concepts and tools into organizations with existing biases and cultures could be a real benefit to practitioners. These are minor objections though.
Whether you're in a software start-up or part of a Fortune 500 company design team doing existing product improvement, this book contains useful information that will enhance your understanding of what you're doing right and what you could do better - and WHY!
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