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Luxury Brand Management: A World of Privilege, by Michel Chevalier, Gerald Mazzalovo
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A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
- Sales Rank: #1621819 in Books
- Published on: 2008-03-31
- Original language: English
- Number of items: 1
- Dimensions: 8.96" h x 1.39" w x 6.32" l, 2.10 pounds
- Binding: Hardcover
- 400 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
BEST PRICE ON BOOKS ON AMAZON
By Diana
BEST PRICE ON BOOKS ON AMAZON
0 of 0 people found the following review helpful.
A bit academic and Franco-Italian centric.
By Mathias Slabbinck
A very interesting book about the luxury industry, albeit a bit academic. Could be used as a handbook in an MBA course. Also, the author is convinced that only French and Italian brands are true luxury brands, and that Milan and Paris are the center of the world.
6 of 8 people found the following review helpful.
ABOUT TIME!
By Emanuel Perdis
One of the best, most real and honest textbooks on Branding I have ever read.
I bought it for my whole management team.
In the luxury cosmetics sector myself, I can attest to the truths and awesome advice the book gives on ALL the facets of brand management. A real winner!!
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