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If you operate an online business and sell to consumers or the work-at-home market, your business and personal assets are at risk! Learn how to protect your business and personal assets from these 7 Tragic [Legal] Mistakes That Can Get Your Bank Accounts Frozen By The FTC, leaving you penniless... If you make advertising claims, use testimonials, sell business opportunities or money-making schemes, operate a membership or subscription site, have a Privacy Policy, engage in remarketing (targeted ads), use affiliates to market your products or services, or offer giveaways on social media sites for list building, you're subject to little known and sometime counter intuitive regulations. If you don't know them and follow them, you could lose it all in a lawsuit by the FTC. And ignorance is no excuse. With so much at stake, you can't afford not to protect yourself.
- Sales Rank: #3849088 in Books
- Published on: 2014-12-11
- Original language: English
- Dimensions: 7.81" h x .37" w x 5.06" l,
- Binding: Paperback
- 162 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Scary as a Stephen King novel- but crucial for business success!
By Barry M. Schuster
(in full FTC Dislosure) I finished this book at 1:46 AM on Sunday morning after it was delivered on late Saturday afternoon.
Even though I had taken a shower, I was sweating profusely while reading this book.
This is scary stuff- and although I am not a true internet marketer ( I work with school systems). The details of how to avoid these common traps was very informative- and definitely opened my eyes to how to offer a monthly newsletter to my clients.
It's not a long read I actually started during the commercial breaks in the Steven Seagall Marathon (alright, I'm weak- another FTC approved disclosure)- but Chip kept the legalese to a minimum- and gave a very understandable explanation for any non-lawyer.
You will come away from this book with an increased knowledge of the power of the Federal Trade Commission- and the steps to insure your website business is in compliance.
My lawyer charges $300.00 an hour just to think about my problem- and this book is a bargain to get access to the methods to stay in compliance to avoid any "crossing the line" issues.
- Barry Schuster
Universal Seating Company
1 of 1 people found the following review helpful.
7 Tragic (Legal) Mistakes is a *Must Read* for Any Online or Offline Business Owner
By Allyn C.
*Full Disclaimer* Chip Cooper is a business partner of mine, so I had the opportunity to read the manuscript prior to the book being published. If you have an online business, are a local business owner with a website, run a blog, or do any kind of online digital marketing… This book is a Must Read.
Unfortunate as it might be, most online businesses are an OPEN INVITATION to a FTC claim that could freeze their business & personal bank accounts, and they don’t even know it!
And many believe that all they need for protection are cleverly worded disclaimers in their website legal forms & documents.
Chip tells you the Truth, straight up. It may not always be what you want to hear, but it will be the truth. Chip is a full-time practicing Internet & SaaS Attorney, with the highest Martindale-Hubbell overall peer rating, and stays on top of this stuff every day.
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